Yet, before we do that, please know there’s not one way to do an executive summary - but there are best practices and guidelines to keep in mind as you write yours. So, knowing that fact, let’s get into the kind of persuasive copy that goes into this ever-so-important opening act. The executive summary is the first thing seen, but it should be the last thing written - because it’s a snapshot of the business plan to come. Not good for you, your company or the business plan to follow, which consequently, is now dead on arrival. Lose it, and said opportunity could go bye-bye. If you win it, a capital investment could follow. It’s your one chance to grab a potential investor’s interest - and keep it. The executive summary is the first thing your readers will see. You might think it’s all those pages behind it with rich detail, impressive stats and long, flowing paragraphs describing your awesomeness… but it’s not. Let’s be honest: The executive summary is the most important part of a business plan. They don’t mince words, since stakes are high, as they cover the touch points necessary to win that next meeting, advocacy, support, and even the holy grail: an investment partner.
The best grab attention as they offer a compelling snapshot of what’s to come - but also possess the ability to stand alone. Executive summaries are the first page (or pages) of a business plan or proposal.
